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Beauty brand website examples

Shade finders, skin quizzes, and campaign photography from real beauty storefronts. The most crowded lane in DTC, and the most polished.

Where to start

  • Glossier The skin-first template half this category copies. Worth studying for how far restraint can carry a PDP.
  • Rhode A celebrity line that sells through scarcity drops and a near-monochrome palette instead of celebrity noise.
  • OSEA Family-run since 1996. Coastal editorial calm, and proof a clean-beauty story can skip the clinical look.
More categories:SupplementsBeverageFoodPersonal care·All brands

All 52 beauty brands in the catalog

Kinship
Briogeo
Versed
dae
Thrive Causemetics
Paula's Choice
Drunk Elephant
Atelo
Fara Homidi